Pirelli Milioni di Cicliste…
Poster designed by Dutch born Bob Noorda in 1957, Noorda would go on to serve as art director for Pirelli in Milan and was a dominant figure in helping to create the Pirelli style, where he designed numerous advertisements, printed collateral, packaging and posters. In 1965, Noorda and fellow Milanese designer Massimo Vignelli, teamed up to establish Unimark International.
Thanks to Display for the biographical information on Noorda.
Octave Lapize is one of France’s cycling greats winning the Tour de France (1910), Paris-Roubaix (1909, 1910), Paris-Tours (1911), Paris-Brussels (1911, 1912, 1913) and the French National Championships (1911, 1912, 1913).
What he is probably best remembered for is yelling, “Vous êtes des assassins! Oui, des assassins!” (You are murderers! Yes, murderers!) at Tour officials on the climb of the Col du Tourmalet in 1910 Tour. The stage in question was 326 kilometers in length, featured seven brutal climbs, and was raced on unsealed roads with single-gear bicycles.
Lapize was killed in the 1914-18 World War along with other Tour winners Lucien Petit-Breton (1907, 1908) and François Faber (1909). The Tour of Britain website has an article on the tragic deaths of cyclists during the War marking Remembrance Day.
The Lapize photo comes from BikeRaceInfo.
"Velocità" ~ Alessandro Bruschetti, 1932.
Oil on canvas, 55.5 x 78 cm. (Italian, 1910-1980).